DESIGNED. TESTED. PROVEN.
ENGINEERED FOR STRENGTH
At REP, strength is more than what happens in the gym—it’s built into every weld, bolt, and finish. From our engineering team in Colorado to lifters around the world, we push boundaries of design and quality so your equipment doesn’t just perform—it elevates your training.
Durable. Tested. Trusted. Now in the UK.
Our Story: Where It All Began
REP Fitness started in 2012, when brothers Ryan and Shane McGrotty spotted a gap: lifters deserved better gear and a better experience. At the time, too many options were outdated, overpriced, or lacked imagination. They asked: why can’t buying gym equipment feel as good as training with it?
Starting in a small Colorado garage, they built REP on three foundations: innovation, customer service, and value. Their first shop was stacked with bumper plates and a few racks, but the goal was bigger than selling kit—it was about creating gear they were proud to use themselves, and bringing back the art of customer service.
What began in that garage has grown into one of the fastest-growing strength brands in the world, trusted by lifters in more than 50,000 gyms and training spaces.
Our Story: REP in the UK
Today, REP has a home in Gloucester, bringing UK lifters the same world-class quality - now with fast delivery, secure packaging as well as UK-backed warranty and customer service.
And in early 2026, our first UK showroom will open, giving lifters the chance to get hands-on with REP equipment before they buy. Whether you’re setting up your first garage gym or outfitting a training facility, REP is here to be your strength partner in the UK.
Our Mission
To be the world’s most trusted strength brand.
Whether you’re building your first garage gym in Leeds, a PT studio in London, or a training facility in Glasgow, REP is here to be your strength partner. We build world-class equipment—racks, benches, weights, cables—that’s engineered to last, backed by reliable UK service, and designed to grow with you.